Doomed project 1 – Paper Assist rebrand

Rather a strange project this. A few years ago, as part of Cooke Design I did a Paper Assist re-brand which was very well received. So when the client came back to us for a further refresh I was thrilled. The project started well and seemed to be proceeding as expected. We were delighted with the work and the client seemed equally as keen. But suddenly, just before completion, the client pulled the plug and went with a different agency. Never really understood why.

Months later I showed the work to a friend who said the icon looked like a vagina. Perhaps that's why? I've never had the courage to ask!