Case Study – Lowdown MTB App

When we set up Fluid Ink, our vision was to have a combination of client work and our own projects. Lowdown MTB was our first attempt at developing something in-house. The project was very enjoyable but not particularly successful. I think it's here that I learned the importance of formative research!

Still, we had a blast building the app. Myself and my development partner Barry worked with photographer Victor Lucas to build an interactive guide book for mountain bikers. The app featured a selection of Victor's favourite trails with stunning imagery and detailed breakdowns of each trail.

Overall I'm extremely proud of what we achieved. Three guys working for 3 months can get a lot done. Personally I am proudest of the grungey design style which did not come naturally to me. I don't know how many buttons I designed in the end!