UX Lisbon - highlights

Last week a number of us attended UX Lisbon 2015. Beautiful weather and great company made for a very enjoyable week. Here are some of my highlights.

Day One

Humans, consumers, customers and users

Workshop focused on creating User Journeys from a wider scope than normal. Take a service design issue, starting from a User Lifestage then zoom in on Life Situation then Customer Service and finally on User task.

The intention is to give the designer a more holistic understanding of the user’s experience.


Designing Content for the modern web

A very interesting topic that wasn’t delivered with great skill. Also another topic that wasn’t particularly relevant to work at GF. The focus was on not designing web pages but designing individual elements that would be composed into pages by the backend. The presentation focused on recent work done by BBC to streamline their website and remove huge amounts of repetition.

Day Two



A large range of topics covered. Interesting topics included the Internet of Things, Words as Materials and Atomic Design. The highlight for me was the UsTwo presentation on their new way-finding app for blind people traveling the London Underground. They discussed how they assign 6-8 weeks to innovative projects during which they build and test ideas to see if they’re viable.

Day Three


Hypothesis Writing for Lean UX

Very interesting workshop that set out a process for establishing the importance of features when thinking about new products/features.

The workshop focused on exposing assumptions during the ideation process then identifying the biggest risks and then creating experiments to try and overcome those risks.

The facilitator also had good advice on how and when to run experiments and he appeared to have a lot of experience in this area.


User Story Mapping

Another very interesting workshop focused on using the user experience as the starting point for creating User Stories. Starting by mapping out the complete User journey and then breaking out the MVP and then prioritising the remainder of the value offerings.

The goal is to retain the whole user journey as the barometer for all the decisions.


Outcome: I felt this is process would be very useful not just the for UX teams but also for BAs and Scrum Masters. I’ve already discussed with some colleagues the possibility of running the workshop for them in the coming weeks.